Interest in being green and 'doing the right thing' has never been greater. But how do you translate this into conscious choices and action amongst your target audience? What 'buttons' do you need to press to persuade them to buy the greener product or service, support a green cause or adopt a greener lifestyle?
This day-long course explores some of the key research carried out in the past few years examining how people react to environmental messages, how people make decisions and how to tailor your messages. You’ll be given time to consider how to apply this information to your own work, along with the opportunity to discuss ideas with fellow participants. Whether you work for a sustainability charity, governmental agency or a company, this course will enable you to get a clearer picture of what you need to say to whom, and understand how ‘one size doesn’t fit all’.
£90 includes a delicious 2 course lunch and refreshments
Caroline Aistrop is MD of sustainability-focused PR agency, Green Spark. Her driving motivation since the age of 13 has been to inspire people to care for the natural world. Twenty-five years of working in the environmental movement has included time at the BBC’s Natural History Unit, as a reporter on an award-winning BBC rural affairs’ radio programme, handling PR for organisations such as The Wildfowl & Wetlands Trust, and working directly with community groups to help them turn their ideas into positive action. One of the projects which she considers was great fun to work on was training village residents to set up and run a community radio station. www.greensparkmarketing.co.uk.